One shared floor
CUBE Arena
- Games
- 10+
- Floor, from
- 250+ m²
- Open space, quick install
- Reduced fit-out cost
- High visibility that generates walk-ins
- Sits happily beside F&B
CUBE Challenges — Real-life, worldwide, challenge gaming platform
Turn-key, next-level indoor entertainment.
Physical
Brain
Skills
Horror
43
Challenges
14
Countries
25
Venues worldwide
2M+
Challengers
The company
We build the games, the software — and open the doors.
We design, build and license real-life challenge games — physical, brain, skills and horror — scored live by our own software, CUBE OS, and delivered turn-key to venues, malls and operators worldwide. 650 individual challenges built and installed across the network so far — 43 games, delivered 28 times over.
The rival is no longer only the clock. Players compete against their own personal best and against players at every CUBE in the world. One experience, two formats: the open-space CUBE Arena from 250 m², and the closed-cell CUBE Standard Format from 400 m².
The challenges
43 challenge games
Physical, Brain, Skills and Horror. Each challenge room is now a gaming platform with 3-4 different games to try. Arena takes 10+, while the standard format takes 15 or more challenge rooms.
12Physical
9Brain
17Skills
5Horror 16+Who plays
One floor, every kind of player.
All ages, no experience needed — families, friends, students, corporate teams, tourists all play the same floor.
Families
Weekends & holidaysParents and kids on one team — every game spans age and ability.
Friends
Friday & Saturday nightsThey come to settle who is best, then return to defend the score.
Companies
Weekday afternoonsTeam-building that puts every department on one live leaderboard.
Students
Weekday eveningsA loud break from studying, cheap enough to become a habit.
Parties
Booked in advanceBirthdays and group events, with a score the whole room can watch.
Athletes
Year-round regularsSpeed, perception and reflexes, with a score waiting to be beaten.
How it plays
Six steps, and the score follows you home
Teams of 2–4 on an Arena floor and 2–6 in a CUBE Standard Format, wristbands, then game after game against the clock — and a score that keeps counting after they leave.
2–4 players on an Arena floor · 2–6 in a standard format
Team up
2–6 playersTeams are 2–4 players on an Arena floor and 2–6 in a CUBE Standard Format — and every team picks a name.
Wristbands
One tapEvery player collects a CUBE wristband at the lobby counter.
Register
CUBE OSAll players scan their wristbands, register the team and the main hall opens.
Challenge
Multiple modesPhysical, Brain, Skills and Horror — and every challenge now holds several game modes to play and master.
Score
Team + personalBe smart, quick and accurate. Points count for the team and for each player's own profile.
Come back
ProgressionPlayers check their profile on their phone: score, levels, loyalty tier and their place on the worldwide leaderboard.
Choose your format
Two ways to open a CUBE
Same engine, same progression, same player profiles — fitted either to built-out rooms or to an open floor that drops in almost anywhere. Arena is the greatest option for Family Entertainment Centers and high-footfall areas like shopping malls.
A labyrinth full of challenges
CUBE Standard Format
- Rooms
- 15+
- Floor, from
- 400+ m²
- Closed, fully themed rooms
- 400+ m² of rooms + 150 m² common
- A destination in its own right
- Immersive, maze-style game atmosphere.
Why CUBE
We stay after the opening
Five reasons operators sign, all with one thread: the games, the software, the design, two formats — turn-key to open, and we stay on for as long as you operate.
- Immersive, interactive, and built to be replayedEvery challenge is an immersive game — designed in-house, blending physical, brain and skills gameplay with interactive technologies, built to be played more than once.
- In-house built and maintainedFrom the registration kiosk to the room door, from live scoreboards to the worldwide leaderboard, every app in CUBE OS has been created to bring the whole installation to life as one connected system.
- A look built to stand outEvery CUBE has its own distinct look and feel, designed in-house to stand out on the floor.
- Turn-key to open, then we stayTurn-key from blueprint to opening day, then technical and marketing support for as long as you operate.
- One system, two formats, any venueCUBE Arena or CUBE Standard Format — the same games and the same software, fitted to a mall, an FEC, a standalone unit, or a hotel.
The software
One screen runs the floor
CUBE OS is our own software: it registers every player, opens the games, times each team and keeps every score. 7 connected apps — one for your staff, 6 for your players — and the data behind every session.
Inside CUBE OS- Main Control AppStaff
- Registration AppLobby kiosk
- Outside AppEvery room door
- Inside AppInside the room
- Live Progress Scoreboard AppOn the venue floor
- Leaderboard AppVenue screens
- Photobooth AppLobby
CUBE is changing
From a one-time activity to a real-life gaming platform: several modes per challenge, levels to unlock, and points that count for the player as well as the team.
01
Modes & levels
Three to four ways to play each challenge, four to five levels deep. The same room is never the same twice.
02
Personal score & tiers
Every point goes to the player who earned it, up through bronze, silver, gold and platinum.
03
Head to head
On selected games the team splits and competes in the room, ranked live. Tournament nights, leagues, prize events.
04
One account, every venue
A player's score follows them to any CUBE in the world — and brings them back to yours.
Getting fired up?
Send us your city and your square metres. You get a layout, a game mix and a number.
Become a partner